Life with Gas.
Branching out from Washington Gas’ typical creative look and feel, we posed a campaign concept that was bold and arresting. Knowing that humans are driven to action by our emotional connections, the campaign had to give the prospect a reason, beyond saving a few dollars, to truly desire having natural gas in their home.
Our team got a kick out of creating headlines, imagery, and tongue-in-cheek copy playing off the inherent joke, and what resulted was a quirky, humorous campaign that elicited an emotional response while still being backed by the rational benefits for the customer.
Jokes aside, this campaign had an approachable feel that left a big impact.