A brand built to land the big one.

Project Overview
Since the introduction of their signature “Paca Craw” bait in 1998, NetBait has built a loyal group of dealers and distributors across the country. This feat has been accomplished through word-of-mouth marketing and true grass roots efforts.

Project Development
So when the company decided it was time to make a bigger splash with distributors and consumers, they turned to blu to help guide them through the process of developing a new look and a feel for their proven product line.The project included a logo refresh, product catalog, website, trade show booth space, as well as print and digital ads.

After doing our research, we felt the brand needed some much-deserved attitude. So we centered our designs around the earthy, eye-catching ruggedness of painted natural wood textures to accent our newly photographed products. We paired this look with strong headlines and copy that speaks the language of the buyers in the industry as well as the end user, the fisherman.

This is no empty live well type of brand–it’s a bass-kicking, reel in the big fish kind of brand. And it’s working.

“Blu sets the new standard for creative, analytical, and strategic digital and social implementation. Together our teams have produced successful campaigns, but we fully believe the best is yet to come.” William L. Koleszar

Chief Marketing Officer, American Family Care

Let’s spark change together