Machias Savings Bank
Life is full of exceptional moments.
Interviews, database analysis and observation all yelled one thing: the people at Machias truly exceed customer expectations. Most people talk about it, few truly do it. And only one word captured the spirit of the banking relationship: Exceptional.
As a community bank that prides itself on being customer-centric, highlighting the human and personal nature of the bank was key. So the new brand features local lifestyle imagery that builds a strong emotional connection as well as a laid back tone of voice with a hint of Maine’s spunky personality.
Launching the brand also included zeroing in on specific customers and prospects that had the most to gain from a relationship with Machias Savings Bank.
What happened next? Exceptional return on investment in the form of more profitable customers and prospects.